Nike+
Girls Running Club

Teenage girls have been inactive in physical activities in/out of school.

Re-defined the problem: that they don’t see motivation at school-education,
and media channels which are lacking female-representations.

We bring great women, who have been disregarded, to Nike Running
Club and turn them into coaches for guided runs

In the app, girls don’t only get to know their stories, but also
follow the paths which look like women heroes’ portraits

The user experience we planned was inspired by a fun-play from runners. ↓

Kyu(AD, UX design)
Reinier Wortman(AD)
Anastasiia(AD+CW)