Girls Run Club
Teenage girls have been inactive in physical activities in/out of school.
We re-defined the problem that they don’t see motivation at school- education, and media channels which are male-dominated and lacking female-representations.
With Nike, We bring hidden great women, who had great achievements
but have been disregarded, to the Run club.
The user experience we planned was inspired by
a fun-play by usual runners.↓
: Kyu, Reinier Wortman, Anastasiia Cherniavska