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Nike +
Girls Run Club

Teenage girls have been inactive in physical activities in/out of school.
We re-defined the problem that they don’t see motivation at school- education, and media channels which are male-dominated and lacking female-representations.

With Nike, We bring hidden great women, who had  great achievements
but have been disregarded,  to the Run club. 

The user experience we planned was inspired by
a fun-play by usual runners. 

 

Creatives
: Kyu, Reinier Wortman, Anastasiia Cherniavska