The Soundtrack Ride
We’re stuck in a habit of listening to radio in a car.
Make people turn on Spotify when driving.
We’re turning an everyday drive into a movie set.
The Soundtrack Ride is a live tracking feature that integrates
Waze maps into Spotify in a whole new way.
With the power of localization and a movie database,
Spotify will identify movie scene spots while driving around cities
And suggest playing its soundtrack on the go.
Listeners will dive into a new driving experience with Spotify
The feature will be integrated into both Spotify and Waze
and an OOH campaign will reinforce our message to the world.
DRIVE IT LIKE IN A MOVIE.
Movies to create instant connections with the drivers.
Juan Andrés Kerbok(CW)