Work ⟵
Spotify
The Soundtrack Ride
Mission
We’re stuck in a habit of listening to radio in a car.
Make people turn on Spotify when driving.
Idea
We’re turning an everyday drive into a movie set.
The Soundtrack Ride is a live tracking feature that integrates
Waze maps into Spotify in a whole new way.
With the power of localization and a movie database,
Spotify will identify movie scene spots while driving around cities
And suggest playing its soundtrack on the go.
Listeners will dive into a new driving experience with Spotify
Execution
The feature will be integrated into both Spotify and Waze
and an OOH campaign will reinforce our message to the world.
DRIVE IT LIKE IN A MOVIE.
Movies to create instant connections with the drivers.
Credits
Kyu(AD)
Reinier Wortman(AD)
Juan Andrés Kerbok(CW)