Work 

Vans
Behind the look

Problem

People don’t differentiate vans classic PRO shoes and its features from
the old school model because of the same look.

Idea

Skateboarding is a form of self-expression by recording tricks and
sharing for better performance in the community.

Behind the look, we hide a QR code that gives skaters access to virtual |
playground where allows them to get fully exposed and inspired.

Credits

Kyu(AD)
Reinier Wortman(AD)

 

Mentor/CD     Juan Dominguez
Mentor/CD     Nicky Lorenzo