Work ⟵
Vans
Behind the look
![VansShoe-Firstphoto](https://itskyu.com/wp-content/uploads/2020/11/VansShoe-Firstphoto-scaled.jpg)
Problem
People don’t differentiate vans classic PRO shoes and its features from
the old school model because of the same look.
Idea
Skateboarding is a form of self-expression by recording tricks and
sharing for better performance in the community.
Behind the look, we hide a QR code that gives skaters access to virtual |
playground where allows them to get fully exposed and inspired.
![1](https://itskyu.com/wp-content/uploads/2020/11/1.gif)
![VANS_2](https://itskyu.com/wp-content/uploads/2020/11/VANS_2.gif)
Credits
Kyu(AD)
Reinier Wortman(AD)
Mentor/CD Juan Dominguez
Mentor/CD Nicky Lorenzo